Showing posts with label Contemporary Fashion. Show all posts
Showing posts with label Contemporary Fashion. Show all posts

Wednesday, October 2, 2013

"Nasty Gals Do It Better"

Many of you probably already know this wonderful website but for those of you who don't here is a formal introduction. Nasty Gal the one stop shop site that allows every girl to find their inner badass and flaunt it. Their slogan is "Nasty Gals Do It Better" and speaks true to the mission their brand is trying to achieve. Nasty Gal puts emphasis on allowing their teams members to not only inspire but also be inspired by their clients.



Nasty Gal was founded in 2006 by Sophia Amoruso who had a very successful eBay account selling vintage and thrift shop finds. She has continued this passion for finding the best pieces that are inclusive to her site and allowing her team of buyers to immerse themselves in the world of fashion to pick up collections that are unheard of & create one of a kind collections. Her team came together from a group of friends who cared a lot to help Sophia build this amazing company.





Ever since it's beginnings on eBay Sophia takes pride in how much dedication she puts forth to continue growing her passion and vision for Nasty Gal. She is hands on with all aspects of the company still from buying, shooting, styling, and communicating with her audience. There is nothing more satisfying to her than to know her clients are pleased and will continue to be loyal to this brand. Without the group of clients who support and love Nasty Gal it would not exist.



Now seven years later Nasty Gal has completed and sent out its first ever catalog, introducing a new channel for their retail advertisements. After receiving this catalog I couldn't get their unique fall trends out of my mind. Even if you don't see yourself as the Nasty Gal type, I'm sure there is something on the site that could suit your fancy. They even won "Fastest Growing Retailer" in 2012 from INC. magazine.


I am just personally so inspired by Sophia's story and the creation of this original brand. It takes more time, effort, and self-motivation to create your own successful business than one can imagine. 

Tuesday, September 24, 2013

Free People Me

I've been inspired by this company ever since I got my first blouse from them for Christmas in tenth grade. Now almost four years later my fashion sense has grown and matured but this brand is still ever present in my top selections of pieces I desire. Free People has evolved into a contemporary modern brand for young woman to be able to have a unique shopping experience while walking out feeling confident with their purchase. After reading their story on the website I found this description of the target market they are trying to reach one of the best I've ever read," a 26-year-old girl, smart, creative, confident and comfortable in all aspects of her being, free and adventurous, sweet to tough to tomboy to romantic. A girl who likes to keep busy and push life to its limits, with traveling and hanging out and everything in between. Who loves Donovan as much as she loves The Dears, and can't resist petting any dog that passes her by on the street.". This description truly gives you an idea of what exactly this brand is trying to achieve.



In the last year with the popularity of Instagram Free People has launched the #fpme campaign to get their followers to show off how they style their favorite pieces. You link these pictures to your account on FreePeople.com and connect with other people to get ideas for styling and to heart their looks. Free People even re-Instagram's some of their favorite looks that are included with the hashtag. This whole month they're also running a contest called FP Off The Runway Sweeps if you title your FPMe picture with this title you could win a $500 Free People wardrobe. It's an awesome way to get connected with others who share your passion for the Free People spirit.







I've decided to finally post my first FPMe style pic today with some of my favorite fall items I've picked up from Free People. After seeing this jacket for the first time in the July catalog issue I knew I had to have it. I was looking for a similar jacket last winter but didn't find one that suited my fancy. It's beginning to get cold enough in Central Pennsylvania I'm so excited to be able to finally wear it! I found these Free People patterned jeans at a local boutique called Connections in State College. Going from freezing to a mid 60 degree afternoon takes some layers. I paired some short boots, a sheer burgundy blouse, and graphic tank from H&M with these Free People pieces to create today's fall look. Also I chose to wear my favorite statement necklace today, a petrified butterfly wing I got in St. Thomas from the butterfly farm. Let me know what you think!